We're not an advertising agency in the traditional sense. In fact, the only thing that's traditional about us is our desire to work hard … for you!
We believe that working hard has its rewards, but so does having fun. Some of our most creative solutions come from having fun. And fun comes from doing things differently. Whether it's taking time to play a game of wiffleball, or making a stranger's day by buying him lunch, we abandon the traditional. Our philosophy makes us more creative and productive by playing with an abandon rarely seen in traditional advertising agencies.
| To learn more about our unique approach, just step up to our coffee bar. What's your flavor? Cappuccino, decaf, black, Earl Grey tea, spring water? At Marketing Works, one pot does not serve all - and one marketing solution does not meet all needs. |
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Instead, we create solutions as distinctive as our people, who represent over 150 years of combined marketing, advertising, corporate communications, and public relations experience. We're filled to the brim with a team of 14 full-time marketing professionals and 60 on-call staff.
Our team members bring a unique blend of expertise in everything from traditional branding of products and services to many non-traditional initiatives including vendor programs, employee sales incentives, event production, street teams, guerilla marketing, and more. To get a taste of our diverse backgrounds, sample a few of our management team bios below:
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Tina brings over 25 years of marketing, public relations, promotions, sales, and management experience to the agency. While her position requires that she manage the day-to-day business operations, she remains most passionate and enthusiastic about the opportunity to provide creative and strategic direction to a vastly diverse and wildly talented creative team.
Her prior positions include Vice President of Leash and Associates, General Sales Manager for Starview Media, and Promotions/Marketing Director for Susquehanna Broadcasting.
Tina has received several sales and creative achievement awards, including Central Pennsylvania Business Journal’s Forty under Forty Award, The Cameron Award, Addy Award, and nominations for the Top 50 Pennsylvania Women in Business Award and the York Chamber’s Athena Award.
She currently resides in York with her husband and three children. Her involvements include active participation in a number of nonprofits, parent-teacher organizations, and various civic groups.
She enjoys volleyball, black jack, classic rock, and gardening.
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Scott knows how to balance work and play. His background in his family’s automobile business, R.W. Bowman & Son, Inc., has helped him fit right in to the fast-paced and fun environment at Marketing Works. He understands the importance of selling and meeting goals, and stays on top of projects to make sure that you’ll get the results you want.
He likes to have a good time too! You never know what he’ll be up to next – from putting golf balls into coworkers’ offices to challenging us to solve seemingly impossible puzzles; Scott certainly keeps things interesting!!
A native Yorker, Scott graduated from Gettysburg College with a BA in Business Administration. He’s very involved in the community, serving on the board of the White Rose Foundation and being an active member of the Springettsbury Sertoma Club for over 30 years. Every year he raises funds for various local organizations, like the Cultural Alliance that has recognized him with multiple awards for his extraordinary efforts.
In his spare time, you’ll find Scott on the golf course, or spending time with his three children and four grandchildren. Scott lives with his wife, Mary Ellen, in York. |
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Shirley provides ideas and solutions while telling a story, making sure the core-selling message is delivered to the target audience, and conceptualizing the idea for different mediums so it can be delivered with the most impact in a cost-effective manner. With her rare blend of both creative and organizational skills, Shirley has become known as the “Master of the Deadline.” She makes sure that your project stays on track.
Shirley joined the Marketing Works team in 2002. Before that, Shirley served as Creative/Production Manager for the Pfaltzgraff Company, where she worked for 15 years. Prior to this position, Shirley also worked as the Advertising/Marketing Manager for Pfaltzgraff Factory Stores and was responsible for developing, marketing, and implementing Pfaltzgraff’s “Home Party” division. She also served for seven years as Assistant Sales Promotion Manager for Bon-Ton Department Stores.
Shirley lives with her husband and son in Red Lion. |
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As vice president of client services, Tom ensures that your needs are met and expectations are exceeded. With a solutions-oriented mindset, he enthusiastically leads a dedicated account management team.
As a result of spending more than 30 years with York-based The Bon-Ton Stores, the former vice president of advertising and marketing possesses a unique perspective on the client experience. He uses that “other side of the desk” mentality to implement exceptional, on-time customer service models for all Marketing Works clients.
When he’s not working his managerial magic, Tom enjoys playing golf, watching all kinds of football (especially Penn State) and fooling around with his newest passion – the acoustical guitar. The native Yorker lives in York with his wife Michelle. He has a son, a step-daughter and one grandson. |
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As director of client services, Sandy works with the rest of the account management team to make sure that every one of our clients’ needs is met. The ‘master of minutia,’ she makes sure even the smallest details are taken care of.
She has an extensive background in media, even serving as our team’s media planner for 10 years. Prior to joining our team, Sandy was the promotions director of WRKZ-FM in Hershey.
Sandy has a Bachelor of Science degree in marketing and an Associate degree in business management from York College of Pennsylvania. When she’s not working, you might find her trying to match up homeless kittens with adoptive parents, or just spending time with her family and her own cats at her home in York. |
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As Category Manager, Gail Schwartz focuses on development and management of client accounts in the healthcare category, especially radiology practices.
A Palmyra native, Gail comes to Marketing Works with over 14 years of healthcare and agency marketing experience, including positions with health systems such as Hershey Medical Center and Lancaster General, as well as work in local advertising agencies. She has gained extensive experience over her career in planning and executing strategic marketing and branding initiatives for entire organizations and specialty service lines.
Her work has been recognized by Aster Awards and the Annual Healthcare Advertising Awards from Healthcare Marketing Report, and featured in Healthcare Marketing Report, Strategic Health Care Marketing, and Physician Referral & Health Information Update. |
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